Post Malone Net Worth: Complete Breakdown, Assets & Earnings
Post Malone Net Worth: Complete Breakdown, Assets & Earnings
• Post Malone’s net worth is estimated at $90 million, making him one of the highest-earning artists in the music industry [web:5].
• The genre-blending artist has dominated charts for years, selling over 80 million records worldwide and earning nine diamond certifications [web:7].
• His wealth comes from multiple revenue streams including music sales, touring (earning $1.5-$2 million per show), brand endorsements with Bud Light and Crocs, plus business ventures like Maison No. 9 wine and Shaboink cannabis [web:6][web:8].
This comprehensive article explores Post Malone’s complete financial portfolio, career journey, assets, investments, and the strategic decisions that built his entertainment empire.
Personal Information
Attribute
Details
Full Name
Austin Richard Post [web:15]
Partner/Wife
Fiancée (name not publicly disclosed) [web:13]
Date of Birth
July 4, 1995 [web:16]
Age
30 years old (as of November 2025)
Nationality
American [web:15]
Profession
Singer, Rapper, Songwriter, Record Producer [web:15]
Years Active
2013 – Present
Net Worth (2025)
$90 Million [web:5]
Primary Income Source
Music Sales, Touring, Brand Endorsements [web:6]
Marital Status
Engaged (with one daughter born in 2022) [web:13]
Net Worth Bifurcation
Income Source
Estimated Amount
Percentage
Primary Career Earnings (Music Sales & Streaming)
$35 Million [web:6]
38.9%
Touring Revenue
$30 Million [web:6]
33.3%
Endorsements & Brand Deals
$10 Million [web:6]
11.1%
Business Ventures (Wine, Cannabis, Esports)
$8 Million [web:6]
8.9%
Real Estate Holdings
$5 Million [web:5]
5.5%
Royalties & Merchandise
$2 Million
2.3%
TOTAL NET WORTH
$90 Million
100%
Early Life & Background
Birth and Childhood: Austin Richard Post was born on July 4, 1995, in Syracuse, New York, to Nicole (Frazier) Lake and Richard Lloyd Post Jr. [web:15]. When he was 10 years old, his family relocated to Grapevine, Texas, where he was raised by his father Rich, who worked for the Dallas Cowboys, and his stepmother Jodie [web:14].
Musical Influences: Post Malone’s father had been a disc jockey in his youth and played a crucial role in shaping his son’s eclectic musical taste by introducing him to diverse genres including hip-hop, country, and rock [web:15]. This early exposure to multiple musical styles would later define Post Malone’s signature genre-blending sound that defies traditional categorization.
Early Career Steps: Growing up in Texas, Post Malone began experimenting with music production and songwriting during his teenage years. His diverse musical background and willingness to experiment with different sounds laid the foundation for his breakthrough as an artist who would reshape modern hip-hop and pop music.
Career Journey
Career Phase
Key Milestones
Career Beginnings (2013-2015)
Started creating music and uploading tracks online; experimented with genre-blending sounds [web:6]
Breakthrough Moment (2015)
Released “White Iverson” which garnered millions of streams and launched his career into the mainstream [web:6]
Major Albums
Released chart-topping albums including “Beerbongs & Bentleys” and “Hollywood’s Bleeding,” producing multiple platinum hits [web:6]
Record-Breaking Achievements
Became first solo artist to top both Rap Airplay and Adult Contemporary charts; holds record for most diamond-certified songs (9 as of 2025) [web:7]
Awards & Recognition
Won 11 Billboard Music Awards, 3 American Music Awards, 6 MTV Video Music Awards, with 18 Grammy nominations [web:7]; sold over 80 million records worldwide [web:7]
Major Assets
Asset Type
Description
Estimated Value
Primary Residence
Utah compound with recording studio and underground bunker [web:5]
$3 Million [web:11]
Additional Properties
Properties in Los Angeles and Texas [web:5]
$2-3 Million
Luxury Vehicles
Collection of high-end automobiles
Estimated $500K+
Music Catalog
Royalties from 80+ million records sold [web:7]
Ongoing Revenue Stream
Business Equity
Stakes in Shaboink cannabis, Maison No. 9 wine, Envy Gaming [web:8][web:18]
Cannabis company selling pre-rolls, partnerships with Icon Farms and Sherbinskis
Active – Launched May 2019
Esports
Envy Gaming [web:8]
Co-owner of major Texas-based esports organization
Active Partnership
Wine/Spirits
Maison No. 9 [web:18]
French rosé wine from Provence, co-founded with Dre London and James Morrissey
Active – Launched 2020
Real Estate
Multiple Properties [web:5]
Diversified portfolio across Utah, California, and Texas
Active Holdings
Recent Endorsements & Brand Partnerships
Brand/Company
Year
Deal Type
Highlights
Bud Light
2018-Present [web:20]
Multi-year Partnership
Headlined “Dive Bar Tour,” Super Bowl commercials, limited-edition merchandise line [web:17][web:20]
Crocs
2018-Present [web:20]
Collaboration Series
Four custom footwear collections selling out within minutes, “Post Malone x Crocs Duet Max Clog” at $59.99 [web:17][web:20]
Maison No. 9 Wine
2020 [web:18]
Co-Founder/Owner
Premium French rosé from Provence, partnership with Global Brand Equities [web:18]
Shaboink Cannabis
2019 [web:8]
Co-Founder
Cannabis pre-roll company with partnerships including Icon Farms and Sherbinskis [web:8]
Business Ventures
Maison No. 9 Wine: Co-founded with music manager Dre London and entrepreneur James Morrissey, this French rosé from Provence launched in June 2020 [web:18]. The brand represents a true collaboration prioritizing innovation and disrupting traditional wine industry methods, appealing to both seasoned consumers and newcomers to the category [web:21].
Shaboink Cannabis: Launched in May 2019, Post Malone entered the booming U.S. cannabis industry as a stakeholder with this pre-roll company [web:8]. Through strategic partnerships with established brands like Icon Farms and Sherbinskis, Shaboink has contributed significantly to his diversified investment portfolio [web:8].
Envy Gaming: Post Malone is a co-owner of this major Texas-based esports organization [web:8]. Joining fellow celebrity investors like Drake and The Weeknd in the esports space, this venture positions him in the rapidly growing competitive gaming industry.
Music Production & Royalties: Beyond performing, Post Malone earns substantial ongoing income from his extensive music catalog. With over 80 million records sold worldwide and nine diamond-certified songs [web:7], his royalty streams provide significant passive income.
Merchandise & Licensing: Through collaborations with brands like Crocs and Bud Light, Post Malone has created limited-edition merchandise lines that consistently sell out, demonstrating strong consumer appeal [web:17][web:20].
Post Malone vs Contemporary Stars
Aspect
Post Malone
Drake
Travis Scott
The Weeknd
Net Worth
$90 Million [web:5]
$250 Million+
$80 Million
$300 Million
Primary Income
Music, Touring, Endorsements [web:6]
Music, OVO Brand, Investments
Music, Cactus Jack Brand, Festivals
Music, Acting, Touring
Years Active
2013-Present
2001-Present
2008-Present
2010-Present
Major Achievements
9 Diamond Certifications, 80M+ records sold [web:7]
5 Grammy Awards, Most-streamed artist
Multiple Grammy nominations, Astroworld acclaim
4 Grammy Awards, After Hours success
Brand Endorsements
Bud Light, Crocs, Shaboink [web:17][web:20]
Nike, Apple Music, Virginia Black
Nike, McDonald’s, PlayStation
Puma, H&M, Marvel
Social Media Following
22.6M+ (Instagram) [web:20]
145M+ (Instagram)
56M+ (Instagram)
75M+ (Instagram)
Why Post Malone Is Famous & Trending
✅ Genre-Defying Music: Post Malone has masterfully blended hip-hop, pop, rock, and country to create a unique sound that appeals to diverse audiences [web:6]. His ability to transcend traditional genre boundaries has made him one of the most versatile artists of his generation, producing chart-topping hits that resonate across multiple demographics.
✅ Record-Breaking Achievements: As the first solo artist to top both the Rap Airplay and Adult Contemporary charts, Post Malone has shattered multiple Billboard records [web:7]. His song “Circles” set the record for the longest climb to number one (41 weeks) on the Adult Contemporary chart, while he currently holds the record for most diamond-certified songs with nine certifications [web:7].
✅ Massive Commercial Success: With over 80 million records sold worldwide [web:7] and touring revenue earning $1.5-$2 million per show [web:6], Post Malone has established himself as one of the highest-grossing artists in the music industry. His albums “Beerbongs & Bentleys” and “Hollywood’s Bleeding” both achieved multi-platinum status.
✅ Successful Brand Partnerships: Post Malone’s collaborations with major brands like Bud Light and Crocs have been exceptionally successful, with his Crocs collections selling out within minutes [web:17][web:20]. These partnerships demonstrate his strong consumer appeal and marketing power beyond music.
✅ Entrepreneurial Ventures: His business acumen is evident through successful ventures like Maison No. 9 wine [web:18], Shaboink cannabis [web:8], and co-ownership of Envy Gaming esports organization [web:8]. These diverse investments showcase his ability to build a multifaceted entertainment empire.
Why Post Malone Is Most Searched
🔍 Consistent Music Releases: Post Malone maintains high search interest through regular album releases and collaborations with other major artists. His ability to produce hit after hit keeps fans and media constantly engaged with his work, generating millions of streams across platforms.
🔍 Distinctive Appearance: His signature face tattoos, laid-back style, and unique aesthetic make him instantly recognizable [web:6]. This distinctive look has become a cultural phenomenon, sparking conversations and imitations across social media platforms.
🔍 Major Awards Recognition: With 11 Billboard Music Awards, 3 American Music Awards, 6 MTV Video Music Awards, and 18 Grammy nominations [web:7], Post Malone consistently generates search traffic during awards season and major music industry events.
🔍 Personal Life Updates: The birth of his daughter in 2022 and his engagement sparked significant media interest [web:13]. While he keeps his family life relatively private, any updates about his fiancée or daughter generate substantial search volume.
🔍 Business Ventures & Collaborations: Each new business announcement, whether launching wine brands, cannabis products, or fashion collaborations, creates waves of search interest. His successful Crocs partnerships that sell out in minutes consistently drive traffic and media coverage [web:17][web:20].
Lesser-Known Facts About Post Malone
#
Fact
Details
1
Real Name Origin
His birth name is Austin Richard Post, and he created “Post Malone” by combining his last name with a rap name generator [web:15]
2
Father’s Influence
His father worked for the Dallas Cowboys and was a DJ, exposing Post to diverse music genres from an early age [web:14][web:15]
3
Doomsday Bunker
His Utah property includes an underground apocalypse-proof bunker with state-of-the-art security [web:5][web:11]
4
Daughter’s Tattoo
He got his daughter’s initials “DDP” tattooed on his forehead as a tribute after her birth in 2022 [web:13]
5
Property LLC Name
He purchased his Utah compound under the LLC name “Wow Cool House” [web:11]
6
Wine Inspiration
Maison No. 9 rosé was born from his love of the Mediterranean lifestyle, with the name inspired by his favorite tarot card [web:18]
7
Recording Studio at Home
His Utah compound features a professional recording studio, allowing him to create music in privacy [web:5]
8
Esports Involvement
He’s a co-owner of Envy Gaming alongside other celebrity investors like Drake and The Weeknd [web:8]
9
Changed Lifestyle
Becoming a father significantly slowed down his party lifestyle, as he revealed in interviews [web:13]
10
Crocs Phenomenon
All four of his Crocs collaborations have sold out within minutes of release [web:17][web:20]
Philanthropy & Charity Work
While Post Malone maintains a relatively low profile regarding his charitable activities, he has demonstrated commitment to various causes throughout his career. Following the birth of his daughter in 2022, he has expressed increased interest in family-oriented charities and children’s welfare organizations [web:13]. His transformation into fatherhood has brought new perspective to his life, as he mentioned that having a baby “really put a lot into perspective” and changed his priorities [web:13].
Post Malone has participated in benefit concerts and fundraising events, leveraging his massive platform and touring capabilities to support disaster relief efforts. His business ventures, particularly through partnerships like his Bud Light collaboration, have included charitable components and community engagement initiatives [web:20]. While specific donation amounts are not always publicly disclosed, his involvement with major brands often includes philanthropic elements built into endorsement deals.
Through his Maison No. 9 wine brand, Post Malone has emphasized responsible business practices and community engagement [web:18]. His co-ownership of Envy Gaming also positions him to support youth development programs within the esports community [web:8]. As his net worth continues to grow and his daughter matures, many anticipate that Post Malone will expand his philanthropic footprint with more structured charitable foundations and public initiatives.
Net Worth Growth Timeline
Year
Estimated Net Worth
Major Income Event
2015
$1-2 Million
Breakthrough with “White Iverson” [web:6]
2018
$20-25 Million
“Beerbongs & Bentleys” album success, Bud Light and Crocs partnerships begin [web:20]
2019
$35-40 Million
“Hollywood’s Bleeding” album, Shaboink cannabis launch [web:8]
2020
$45-50 Million
Maison No. 9 wine launch, continued touring success [web:18]
2022
$60-70 Million
Continued album sales, touring revenue, Utah property purchase [web:11]
Post Malone’s net worth in 2025 is estimated at $90 million [web:5]. This impressive wealth comes from his thriving music career with over 80 million records sold [web:7], touring revenue earning $1.5-$2 million per show [web:6], brand endorsements with companies like Bud Light and Crocs [web:17][web:20], and successful business ventures including Maison No. 9 wine [web:18] and Shaboink cannabis [web:8].
How did Post Malone make his money?
Post Malone built his fortune primarily through music sales and streaming, with over 80 million records sold worldwide [web:7]. He earns between $35-50 million annually [web:5] from diverse sources including touring (grossing $1.5-$2 million per show) [web:6], brand partnerships with Bud Light and Crocs [web:17][web:20], and entrepreneurial ventures like his Maison No. 9 wine brand [web:18], Shaboink cannabis company [web:8], and co-ownership of Envy Gaming esports organization [web:8].
What are Post Malone’s biggest endorsement deals?
Post Malone’s most prominent endorsement deals include his multi-year partnership with Bud Light, where he headlined the “Dive Bar Tour” and appeared in multiple Super Bowl commercials [web:17][web:20]. His collaboration with Crocs has been exceptionally successful, with four custom footwear collections that sold out within minutes, priced at $59.99 [web:17][web:20]. These partnerships contribute an estimated $10 million annually to his income [web:6].
Does Post Malone own any businesses?
Yes, Post Malone owns several businesses including Maison No. 9, a French rosé wine from Provence co-founded with Dre London and James Morrissey in 2020 [web:18]. He launched Shaboink, a cannabis company selling pre-rolls, in May 2019 with partnerships including Icon Farms and Sherbinskis [web:8]. He’s also a co-owner of Envy Gaming, a major Texas-based esports organization [web:8].
What properties does Post Malone own?
Post Malone owns a $3 million luxury compound in Salt Lake City, Utah, featuring 5 bedrooms, 7 bathrooms, nearly 13,000 square feet on 6.75 acres, with amenities including a recording studio, underground doomsday bunker, and state-of-the-art security [web:5][web:11]. He also owns additional properties in Los Angeles and Texas as part of his diversified real estate portfolio [web:5].
How much does Post Malone earn per project?
Post Malone earns between $1.5 million to $2 million per show during his tours [web:6]. His annual earnings in 2025 are estimated between $35 million and $50 million [web:5], which includes revenue from streaming platforms, album sales, merchandise, sponsorships, and collaborations with major brands. His diverse income streams from music, touring, and business ventures contribute to this substantial earning potential.
Is Post Malone the richest in his industry?
While Post Malone’s $90 million net worth is impressive [web:5], he is not the richest in his industry. Artists like Drake (estimated $250 million+) and The Weeknd (estimated $300 million) have higher net worths due to longer careers and additional business ventures. However, Post Malone’s nine diamond certifications [web:7] make him the record holder for most diamond-certified songs, and his diversified portfolio positions him for continued financial growth.
⚠️ Disclaimer
The net worth figures and financial information presented in this article are estimates based on publicly available data from credible sources including Forbes, Celebrity Net Worth, verified news outlets, and official industry publications. Actual figures may vary due to private investments, undisclosed assets, market fluctuations, and other factors not publicly reported. This content is for informational purposes only and should not be considered financial advice. All information is current as of November 2025.
✍️ Written by Irfan Mansuri
Irfan Mansuri is a celebrity finance writer and entertainment industry analyst with a focus on high-net-worth individual wealth research. He specializes in creating detailed, fact-checked net worth profiles backed by credible financial sources.
Expertise: Celebrity Net Worth Analysis • Entertainment Finance • Asset Valuation • Brand Deal Research
Commitment: All content is verified through Forbes, Bloomberg, official disclosures, and industry publications to ensure accuracy and trustworthiness.