From Musk to Mainstream: A Busines Owner’s Rebrand Journey
Elon Musk: A Name That Once Sparked Inspiration Six years ago, Steve Riabuff, a Ukrainian-born home renovation business owner, named his company Musk Construction. Inspired by Elon Musk’s bold, innovative spirit, Riabuff saw the name as a way to infuse his brand with ambition and daring. At the time, Musk was a near-mythic figure, celebrated …